Vintage, nostalgia, rock & roll

The coolest shop on the Wildwood Boardwalk for over 30 years

Our 3912 Boardwalk location first opened as Cookie's Fun Shop in 1990, supplying jokes & gags, CDs and rock merch. Over the years we evolved with the trends of the times, finally becoming What Goes On in 2012. We still carry your favorite band tees and posters, and are proud to be the only vintage clothing store on the Wildwood Boardwalk. We also have experienced books, vinyl records and a large selection of crystals.

We are also on Depop as @whatgoeson.

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Shopping Policies

  • We ship within 1 business day unless we contact you otherwise, such as if your item is on backorder.

  • Our primary shipping service is USPS. We ship within the US as well as internationally

  • All sales are final. We do not accept returns or refunds as everything is listed as-is, which means new unless otherwise indicated

  • If a package is damaged or missing, a report must be filed with the shipping service -- notifying us as well -- within 24 hours of the delivery date/time. Asking your local postmaster to locate a missing package usually speeds up the process

  • All prices are film

  • We accept only PayPal

  • All transactions are completed under the assumption that the buyer has read and understands these policies. Thanks for understanding!